Audience

Learn more about our readers

DEMOGRAPHICS

Who reads Scrip?

Male 68%

Female 29%

Median Net Income $351K

Median Net Worth $1.9M

Ages: 35 – 44 (38%)

45 -54 (35%)

55 – 64 (27%)


OTHER INSIGHTS

52% own/lease +/_ three vehicles
55% own/lease a luxury vehicle
67% own/lease a SUV
41% plan to purchase/lease a new vehicle in the next 12 months
82% have traveled in the last 12 months.
72% spend +/-$2900 per pleasure trip and 75% willing spend
=/- $5000
65% paid a financial advisor in the last year
66% own investment property
Mean value of stock +/- $304K with 45% +/- $500K


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